How to choose a fragrance
1. Shop in the morning
Start your search early. Not only will your senses be more alert, the air in stores wont be as heady, says perfumer Roja Dove. The accumulated body odour of the days shopping scrums can curdle even the strongest scent.
2. Skin up
Dont just spray and sniff. Sampling is essential. Your unique body chemistry affects the way a fragrance smells and behaves (it lasts longer on oilier skins, for example). Never assume a scent that smells great on someone else will suit you just as well. Especially if youre dating them.
3. Reset your sense of smell
Smelling lots of different fragrances overloads your nasal receptors. Reset them between whiffs with something neutral. Fragrance Designer Azzi Glasser suggests sniffing the inside of your arm. Not the bit youve been spraying fragrance on.
4. Give it time
Most fragrances are constructed in three separate layers with a top, middle and base. Base notes often take an hour or more to become apparent on the skin, so its important not to rush into a fragrance purchase based on what you smell initially. Once youve made a shortlist, spray each scent on your skin and see how you like them a couple hours on.
5. Sample online deals
Some stores, such as Debenhams, offer a Try A New Fragrance Guarantee option for guys shopping on their website. After purchase, you receive a sample of the fragrance along with the full size bottle. If it doesnt float your olfactory boat, simply return the unopened full bottle to a store or online for 28 days and get your money back. Handy.
Video: How To Choose A New Cologne: Selection Tips and Advice
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