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The beard phenomenon: what is the secret to the success of facial hair in men?

For some reason, beard fashion resumed with the increased popularity of the so-called hipsters. Guys spend whole days in barber shops to look like careless and overgrown lumberjacks. Women sharply fell in love with the hair on the male body and face for brutality, a synonym for masculinity. By the way, such preferences were not always - it is enough to recall the times when the androgynous thin rockers were in honor.

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Photo source: pixabay.com

Therefore, the advice to grow a beard in modern realities will be rather inappropriate and worn out. However, in fact, scientists have long come to the conclusion that a beard makes men more attractive in the eyes of women. It is also believed that facial hair can also help with promotion. Like this. But let's figure out how it happened.

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Photo source: pixabay.com

For the first time this hypothesis was voiced by scientists in 1978, when they conducted a study on the effect of the presence or absence of a beard on others. Then the results showed that smooth-shaven people are lost against the background of bearded men.What is the secret effect of the beard? The thing is that she is associated with masculinity and maturity. And these are direct signals for a woman that a man is ready to take responsibility and be the main person in the house. Consequently, men with facial hair are subconsciously perceived as dominant and influential.

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