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What is a promoter?

Dmitry Chepcheruk
Dmitry Chepcheruk
August 14, 2012
What is a promoter?

A promoter is a person whose activity consists in targeted advertising of a product, work or service with the aim of actively promoting buyers to the market. This work is largely creative, and success depends on the personality of the promoter. On the one hand, it is the lowest link in the organizational structure, but on the other hand, it cannot be replaced and the success of the entire campaign depends on it.

Promoter: who and why

Particularly interested in the question of who this promoter and what he does, students. They most often apply for similar positions. Time constraints and the desire to earn money, is the best way to work as a promoter.

You may have seen portable points of well-known cosmetic companies and mobile operators right on the street. The person who works at such a point is the promoter. In addition, his duties include attending training workshops, seminars, castings. He is obliged to know by heart the texts of advertising phrases, enticing monologues.The ability to communicate with the target audience and attract representatives of a non-target audience are important professional qualities.

The task of each promoter is to fulfill the daily sales plan. Actually, his salary will depend on it. Cash reward is most often the only incentive in the work of a promoter.

Where are the promoters?

Promoters are needed in various fields of human activity. When a new enterprise is opened, when an organization launches a new product, when a company needs high-quality positioning on the market, the promoter needs help here.

Who is the promoter in the bank? This is a person engaged in promotion and advertising. Nowadays, a lot of commercial banks are opening. At first nobody knows about them, treats them with suspicion, but after a couple of months we notice that the name of this bank is “heard”, it already has regular and potential customers. If everything is exactly the case in the development of the bank, it means that the promoter of high quality has not done so here. This position is very highly paid, given that it is hourly and rarely takes the whole working day.


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