The fashion industry is experiencing a brand loyalty low, and personalisation is fast becoming a trend with more women wanting pieces that have been modified to reflect their own unique sense of style.
The reason personalisation is so appealing to an increasing number of women is because there is something special about owning a one-of-a-kind personalised product. It also creates a deeper connection between the shopper and the brand.
Among the companies that have realized the demand for personalisation is French luxury leather goods company . Founded in Paris over half a century ago by Jean Cassegrain, Longchamp’s longevity is further testament to the brand’s timeless style.
There are many reasons to love this brand, and not just because style icon Alexa Chung is the face of the brand, or that every season Longchamp brings out a limited collection of Kate Moss for Longchamp bags, designed by the supermodel herself, exclusively for Longchamp! Celebrated for their leather and nylon handbags, Longchamp’s Le Pliage Cuir collection consists of classic yet versatile design.
If you are looking to differentiate yourself from the masses then Longchamp’s Personalisation Service for Le Pliage Cuir leather collection is for you. It’s a simple but brilliant concept which is available in four different model sizes: the clutch, a small bag, a medium sized bag and finally the large bag option. You can design your own colour combination and have your initials either embossed or perforated onto a bag of your choice.
All it takes is three easy steps:
You arrive at the boutique and choose your bag size and personal colour combination from a choice of eight gorgeous seasonal colours including yellow, pink, cherry red, green, camel, black, mocha and blue.
Your order is placed by the store directly with the Longchamp workshop in Paris, France.
The entire process (delivery from Paris to Melbourne) will take 8 weeks, you can then collect your personalised bag… and just in time for mothers day!
Depending upon the options the prices will vary, but starts at 09 for the small Le Pliage Cuir bag with initials perforated. But hurry, because this is happening for a limited time only, and exclusively at the Longchamp Melbourne boutique located at 115 Collins Street, Melbourne. Available from 2nd March to 31st March 2015.
Video: Aspinal of London - Personalisation Services
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